There are a lot of reasons why podcasting...but you just need one! Lucky for you we've put together 8 for you that should make your decision easy.
If you're convinced already then let's book a time to chat.
Podcasts are intimate
Compared to written text content like newsletters, podcasts can be listened to wherever your audience goes: while they drive to work, while they do their laundry, while they get ready for bed, or at any point during their day.
Podcasts drive action
23% of podcast listeners searched online for more information about a product or service being advertised; 18% found out about a product/service they hadn't heard of before; 15% talked to friends/family about the product or service
Podcasts are on the rise
27% of Canadians reported that they listen to a podcast monthly with women making up more than half of all listeners. With the rise of apps like clubhouse, audio is set to be the next big thing to engage your audience
Causes are popular topics
31% of listeners said that society and culture was their favourite genre of podcasts; 16% said the arts; 10% said science; 9% said education; 9% said religion and spirituality, and 8% said music
Podcast content is complementary
Two-in-three listeners with a favourite host say they knew the host before listening to the podcast, showing the ability of popular personalities to draw listeners into podcasts. This means that you can build a podcast audience without it cannibalizing your existing content
Podcast listeners are loyal
On average, podcast listeners listened to over 6 hours of podcasts a week and listened to 6.5 shows per week. These listeners listened primarily (77%) on their cellphones and mobile devices
Podcast listeners are highly educated
More than half of all podcast listeners have a university-level education (or above) and a third have college or some technical school education
Podcast listeners are high earners
One-third of all podcast listener's household income is over $100K and one-third's household income is between $75K and $99K making them high-wage earners